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CellTrust® Corporation Announces Availability of Academic Mobile Emergency Notification Offering - CampusReact™

CellTrust Launches CampusReact Microsite to Support Rapid Mobile Emergency Notification Program Development & Implementation


SCOTTSDALE, Ariz. - July 16, 2007 - CellTrust® Corporation (www.celltrust.com), today announced the immediate availability of CampusReact (www.campusreact.com), a dedicated mobile emergency notification communication offering. CampusReact is targeted to academic organizations - elementary to university - throughout the Unites States wanting to improve their ability to reach their students, faculty, and other important stakeholders quickly and efficiently with time-sensitive, emergency-oriented information. Immediately available, any academic institution can benefit from a CellTrust CampusReact starter gift of up to 35,000 matching credits valued at $3,000.

CampusReact utilizes fully customizable opt-in/opt-out functionality that enables immediate notification through SMS or a web site, supporting an unlimited number of messages via a flexible list management system. This vertical segment offering is one of the first to be launched by CellTrust, which recently made available its Secure Mobile Information Management platform comprised of software and services designed to protect the integrity of information and transactions in the mobile and wireless environment.

"Given the potential for crises across the country, it is critical that those responsible for the well-being of kindergarteners through grad school students have access to mobile emergency notification," explains CellTrust Founder and CEO Sean Moshir. "For this very reason, CellTrust has blended its IT and mobile security expertise for the mobile platform and deep understanding of the Internet to bring an incredibly fast-to-implement and cost-effective emergency notification system to the academic marketplace."

"Organizations are under-utilizing one of the best tools for reaching their stakeholders - especially in emergency situations such as those in recent weeks," said CellTrust® CEO Sean Moshir. "By using a versatile SMS-based offering, anyone with the need can turn short-code text messaging into an emergency alerting system, which can be used in instances of natural and man-made disasters, pandemics, terrorism and other acts of violence, computer virus threats, on the battlefield, in addition to transportation and weather-related incident notification. Any community with exposure to a particular situation could benefit from this service."

In the recent June 13, 2007 report to the President on "Issues Raised by the Virginia Tech Tragedy," the Department of Education, Department of Health and Human Services, and Department of Justice concluded that state and local governments must develop a clear communication plan and tools to communicate rapidly with students and parents to alert them when an emergency occurs as well as utilize technology like CellTrust CampusReact to improve notification and communication.

CellTrust offers its world-class SMS gateway and complementary mobile messaging and alerting applications to 218 countries and more than 700 carriers with customers across numerous vertical markets, including: education, advertising/marketing, travel, technology, real estate, logistics, government and hospitality.