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American Library Association Adopts CellTrust® Mobile Messaging for SMS-Based Emergency Notification

More Than 2,500 ALA Conference Attendees Subscribe to Severe Weather SMS Alert Service


SCOTTSDALE, Ariz. - May 2, 2007 - CellTrust® Corporation (www.celltrust.com), a developer of Secure Mobile Information Management software and services including SMS gateway and application offerings, today announced that the American Library Association (ALA) has adopted its CellTrust® Mobile Messaging™ technology and SMS application components to provide their conference attendees with customized severe weather alerting notification.

The severe weather alerting notification is an example of an organization's ability to utilize cell phones to send emergency notifications via a text-messaging service to users such as employees, customers, partners, associates, students, user-groups, community members, and the public-at-large. CellTrust®'s Secure Mobile Information Management platform makes it possible for business partners and customers to target any cell phone user with or without data capability, providing them unprecedented reach in the highly competitive mobile marketing and alerting arena.

According to American Library Association Manager for Membership Development John Chrastka, "After Hurricane Katrina it was critical for the ALA to be able to relay weather alerts to its annual conference attendees in a timely and cost effective manner. With more than 2,500 attendees signing up for the opt-in text message service, it was considered a huge success and a service we will continue to offer at future ALA conferences and events."

"Organizations are under-utilizing one of the best tools for reaching their stakeholders - especially in emergency situations such as those in recent weeks," said CellTrust® CEO Sean Moshir. "By using a versatile SMS-based offering, anyone with the need can turn short-code text messaging into an emergency alerting system, which can be used in instances of natural and man-made disasters, pandemics, terrorism and other acts of violence, computer virus threats, on the battlefield, in addition to transportation and weather-related incident notification. Any community with exposure to a particular situation could benefit from this service."

CellTrust® offers its world-class SMS gateway and complementary mobile messaging and alerting applications to 218 countries and more than 700 carriers with customers across numerous vertical markets, including: education, travel, technology, real estate, logistics, government and hospitality.